Are Superdads Media Whores?

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“FORGET yummy mummies, now we have cool dads. And the stakes are high, menfolk. If the internet is to be believed — and what sensible person could doubt it — the latest phenomenon to sweep the world is the rise of Cool Dad.

Yes, the days of yore when fathers steadfastly ignored their offspring are well and truly over. Which is good. And in his place is hands-on Superdad who loves nothing more than to have fun, fun, fun with his kids. Especially if someone just happens to be videoing his super-duperness so he can upload it to his Daddy Cool blog, seed the clip into Facebook where it goes viral, gets him on Ellen and hooks a book deal.”  Read more of this post